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How to Grow Your
Cleaning Business Franchise

January 5, 2024

Growing a cleaning franchise isn’t much different than growing a franchise in other industries. Hard work, commitment to quality, and superior customer care are essential for growing any business, whether it’s a startup in a blossoming industry or an established franchise endeavor. We’ve heard about these essentials throughout our business lives, and most would agree—each component is critical.

Most of us would also agree optimizing those ideal business practices is not easy. Franchise owners searching for ways to grow their business have the hard work element down pat. And they can always rely on The Maids’® industry-leading support to ensure high-quality services and customer relations. However, partnering with a franchise doesn’t mean you won’t need help learning how to grow your cleaning business.

Stick to the Script

Savvy entrepreneurs understand the time and work saved with field-tested processes and business practices founded on decades of experience, creating a proven path to success. They weigh the advantages and disadvantages and invest in a franchise business opportunity to make their hard work pay off faster and easier.

So why would any franchise owner stray from franchise policies, procedures, or other reliable systems? Going off script happens for many reasons—we get it. Getting off track can be caused by gaps in training, miscommunication, or a process or system that doesn’t quite mesh. Whatever the issue, count on The Maids to help find the solution. Sticking to the program is essential for growing your cleaning business.

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Invest in Your Team

Successful franchise owners follow the proven program to work smarter, not harder. They also deliver superior customer service to drive growth and invest in their greatest asset—the team. Recruiting, training, and developing strong team members is essential for delivering quality services and earning repeat business. The Maids gives franchisees the tools and support to make it happen. But know that a franchise owner’s investment in their people during onboarding is only the beginning.

When you want to learn how to make your cleaning business grow, your initial thoughts likely include expenses or investments. However, the investment required to create a winning team goes beyond the financial. It takes money to recruit and train excellent employees, but it takes a culture based on respect and fairness to keep them. Treat your team members like they are integral to your success—because they are. You can stick to the game plan and still provide flexible scheduling, incentives, and ongoing development. The beauty of franchising is that it’s scalable. When you have the right culture, you can achieve your dreams and provide opportunities for others to do the same.

Market Your Brand

The Maids is one of the most recognized residential cleaning services brands in North America, and every franchisee benefits from the power of that recognition. We help franchisees spread the word across a wide range of platforms with marketing strategies designed by experts to drive growth and profitability. Digital marketing is essential and helps customers find your business. But there’s still plenty franchise owners can do to build their brand.

An online presence is essential for a local business, but local marketing and networking can set you apart. Learning how to grow your cleaning business means connecting with and getting involved in your local community. Local business organizations, the Chamber of Commerce, and other local groups are ideal for helping you make professional connections. Community events, festivals, and other local gatherings are perfect for getting involved and connecting with customers.

How to Expand Your Cleaning Business Franchise

Understanding how to expand your cleaning business is essential for increasing your earning potential. When franchisees learn the ropes, create their dream team, and establish their franchise, adding locations or investing in available territories is a natural next step. We offer a proven business model, decades of experience, and industry-leading support to take that step with confidence.

The Maids offers numerous opportunities for franchisees ready to branch out. Many lucrative territories are available, and over 120 franchise owners are prepared to share their experience and knowledge. With insights from business owners in the field and proven processes, experiencing healthy growth is straightforward.

Learning how to grow a franchise with multiple locations takes a partner committed to making it happen. Whether franchisees want to build a hometown brand with a single location or go big with an entire territory, The Maids is with them every step of the way. We’re committed to your success. From starting up to expanding your empire, beautiful things happen when you partner with The Maids.

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