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Learn More About The Maids

The Maids is the home cleaning brand for you. We know you have the highest standards of cleanliness and want to enjoy life to its fullest. We understand how hard you work for free time, and for the comfort of a peaceful, orderly home. You deserve more than just an ordinary home cleaner; you deserve a partnership with a team of trained experts committed to consistently delivering you moments of pure joy.

Our goal is to inspire a sense of happiness, relief, and confidence with every visit. We strive to be flexible and efficient to make your day less stressful. Understanding expectations and then exceeding them with a smile. During each clean, we detail your home with our proprietary 22-Step Cleaning Process, so it looks, feels, and smells like it’s brand new again. We’ll ensure each experience with our cleaning services delivers that moment of pure joy feeling when you return to a clean home. That’s the unique partnership and the personal touch only The Maids can deliver.

Quality & Integrity Since the Beginning

Founded in 1979, The Maids is a leading residential cleaning services company in the U.S. and Canada. We are a quality leader among the many home cleaning companies in the industry, with nearly 200 franchises serving over 90 major U.S. and Canadian cities. Our offices can be found in over 40 U.S. states and three Canadian provinces.

Daniel J. Bishop, a self-made entrepreneur before the age of 21 with his janitorial company, Bishop Building Services, founded The Maids in his hometown of Omaha, Nebraska. He focused on bringing residential deep cleaning services to everyone. With house cleaning teams and a recognizable yellow company car, Bishop’s business quickly went national as he began franchising his residential cleaning company one year later.

The Maids Founder & History

Our Efficient Approach Through Team Home Cleaning

Before starting The Maids, Bishop researched the home cleaning process. Through time and motion studies, his research determined the most efficient way to clean a home is through team cleaning. Bishop trained each member of his home cleaning company to clean with a system based on four primary functions:

  • Dusting
  • Bathroom cleaning
  • Kitchen cleaning
  • Vacuuming

Through this regimented home cleaning system, The Maids house cleaning teams were able to clean quickly and efficiently. Although our team cleaning approach and system have evolved over the years, much of our core efficiencies can be traced back to Bishop’s motion studies and original cleaning system.

In 1995, The Maids became the first home cleaning business to clean for health. This was accomplished by using environmentally preferred cleaning products and a state-of-the-art backpack vacuum to improve air quality in the homes we cleaned. This resulted in the development of our unique 22-Step Cleaning Process, which set new standards for quality deep cleaning and revolutionized the industry.

With over 40 years of experience, The Maids continues to research the best ways to serve our customers. We continue to stay at the forefront of the home services industry and remain a model organization in the franchising world.

The Maids Executive Leadership

Since our founding, The Maids has grown to be one of the largest domestic cleaning companies throughout the U.S. and Canada. We are dedicated to providing you and your family with state-of-the-art home cleaning service options and continue to lead the home service industry by example.

Daniel F. Kirwan – President and CEO

“Inspiring entrepreneurs to think, play, and win BIG” is Dan Kirwan’s driving motto as the executive leader at The Maids International. For over 20 years, Dan has provided our franchise network with vision, industry-leading innovation, business expertise, and road maps for the highest levels of success. His proven leadership record, creativity, passion for franchisees and employees, and business integrity motivate and inspire success. Mr. Kirwan holds an MBA, and professional designations as a CPA and CMA.

Ken Doty – Chief Information Officer

Ken Doty joined The Maids International in July 2013 as Vice President of Business Intelligence and was promoted to Chief Information Officer in February 2020. He is experienced in business intelligence with over 20 years of experience in consulting and information technology. Mr. Doty’s specialties are working with small- to medium-size businesses improving business process flow, implementing software, overseeing project management and he has a keen intellect for strategic process and development. His professional career started as a consultant for Paragon in 1991 where he was responsible for selling, creating, implementing and supporting assessment and training for customer and hospitality organizations. He then operated Sirius Insites from 1999 to 2013, a business software consulting firm. In addition to operating Sirius Insites, Mr. Doty served as the Executive VP of Intelligence and Product Development with EC3H, Inc., from January 2011 to Sept 2012 and as the Director of Business for Central Data Storage from July 2012 to July 2013. Mr. Doty holds a bachelor’s degree from the University of Nebraska – Lincoln.

Ashley Williams – Chief Financial Officer and General Counsel

“Elevate franchisees to ignite success through shared vision and dedication” is Ashley Williams’ mantra as the Chief Financial Officer (CFO) and General Counsel at The Maids International. With a rich academic background and over a decade of professional experience at The Maids, Ashley’s unique blend of legal expertise and financial acumen has been instrumental in steering our franchise network to great success. Ashley’s devotion to our franchisees and employees is second to none, reflecting her deep-rooted passion for fostering growth and success within the franchise network. Ashley holds a JD, MBA, and CFE and is a member of the Nebraska State Bar, Iowa State Bar, and the American Bar Association.

Steve Gregersen – Chief Marketing Officer

Steve Gregersen is an experienced marketing leader with over 15 years of franchise marketing experience. Steve started his franchise marketing career with the global real estate brand Century 21 Real Estate LLC.. As the Vice President of National Marketing, he was responsible for brand strategy, creative development, media buying, social media, public relations and industry marketing. Steve then joined a startup fitness franchise as their head of marketing and held the same role with CoWorx Staffing and its subsidiary brands, Luxury Method and Mount Kemble Search Group.  Most recently Steve led marketing for subscription model brands, LegalShield and IDShield.

Our Philosophy

As a customer taking advantage of the leading cleaning services offered by The Maids, we want you to feel confident doing business with your locally owned and operated The Maids office. We are in the “people” business and we strive to make a positive impact on anyone who associates with our brand:

  • We uplift our customers by building personal relationships and treating each home like it’s our own.
  • We support our employees by offering meaningful careers that deliver happiness one clean at a time.
  • We support our franchise owners by providing the tools and support necessary to be superior at what matters most and to prosper.

We know our customers choose us to provide reliable house cleaning services, and we accomplish our goal in three ways.

The Three Ways We Provide Optimal, Reliable Home Cleaning

How it Works Step1
Focus on Team Cleans
Our team cleaning approach allows us to be more efficient in your home. We're in and out with minimal disruption to your life. Our cleaning approach can be customized to different team sizes for different sizes of projects.
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How it Works Step1
Partner with clients to improve homes and lives
The Maids is the home cleaning brand for those who have the highest standards of cleanliness and who want to enjoy life to its fullest. We understand how hard they work work for their free time, and for the comfort of a peaceful, orderly home. They deserve more than just an ordinary home cleaner; they deserve a partnership with a team of trained experts that is committed to consistently delivering moments of pure joy.
2
How it Works Step1
Provide the most thorough clean with confidence
Compared to any company in the industry, The Maids just does it better. Our goal is to inspire a sense of happiness, relief and confidence in everyone we serve. We achieve this by being flexible and efficient to make the day less stressful. Understanding expectations and then exceeding them with a smile. Detailing every home with our proprietary 22-Step Cleaning Process, so it looks, feels and smells like it’s brand new again.
3

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