Thinking Pink: Franchise Supports Breast Cancer Awareness

Breast cancer is the second leading cause of death among women. More than 40,000 women die every year from the disease. But, despite active awareness campaigns, its cause is yet to be determined. The "pinking of America" can be found in the grocery store, on Facebook profiles and in Sports Illustrated's use of pink in its masthead.

Awareness for the cause abounds and is supported by franchise partner Sandra Guvetis in West Palm Beach, Fla.

Team members is West Palm Beach have been wearing pink shirts thoughout October.Team members in West Palm Beach have been wearing specially designed pink shirts throughout October. And customer leave-behind gifts have included pink pens, candles and encouragement stickers.

Breast cancer accounts for one in four cancer diagnoses and has personally affected Guvetis. Guvetis' mother recently completed her second breast cancer treatment. Aside from the personal connection, Guvetis is committed to giving back to the community.

She is actively involved in several charitable causes, not limited to breast cancer awareness. Ongoing, Guvetis offers free housecleaning to women undergoing chemotherapy treatments through Cleaning for a Reason (

In Jan. 2011, Guvetis and team members will be participating in the Suan G. Komen Race for the Cure.